Range Rover, the luxury SUV brand, has launched a new personalized customization service that allows customers to create their own unique vehicle. The service, called “SVO Bespoke,” is available for all Range Rover models and offers a wide range of customization options.
The SVO Bespoke service allows customers to choose from a variety of exterior and interior colors, materials, and finishes. Customers can also select from a range of performance upgrades, including suspension and brake enhancements, as well as engine tuning.
One of the key features of the SVO Bespoke service is the ability to add bespoke elements to the vehicle. This includes custom badges, personalized tread plates, and unique paint finishes. Customers can also choose to have their initials or a personal message embroidered onto the headrests.
The SVO Bespoke service is available through Range Rover’s Special Vehicle Operations (SVO) division, which is responsible for creating the brand’s most exclusive and high-performance vehicles. The division has a team of expert designers and engineers who work closely with customers to create their dream vehicle.
According to Michael van der Sande, Managing Director of Jaguar Land Rover Special Operations, “Our customers are looking for something truly unique and personal, and the SVO Bespoke service allows them to create a vehicle that reflects their individual style and taste.”
The launch of the SVO Bespoke service comes at a time when customization is becoming increasingly important in the luxury car market. Customers are looking for ways to make their vehicles stand out from the crowd and reflect their personal style.
Range Rover is not the only luxury car brand to offer a personalized customization service. Other brands, such as Bentley and Rolls-Royce, also offer bespoke services that allow customers to create their own unique vehicles.
Overall, the launch of the SVO Bespoke service is a significant move for Range Rover. It demonstrates the brand’s commitment to providing its customers with the highest level of personalization and customization, and is sure to be a hit with luxury car buyers who are looking for something truly unique and special.
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- Source: https://zephyrnet.com/range-rover-starts-bespoke-customization-service-the-detroit-bureau/