Zipzero, the innovative cashback app, has recently announced its decision to relocate its headquarters from London to Aberdeen. This move comes as a surprise to many, as London has long been considered the hub of the UK’s tech industry. However, Zipzero’s decision highlights the growing potential and attractiveness of Aberdeen as a tech destination.
Zipzero, founded in 2016, is a mobile app that allows users to earn cashback on their everyday purchases. The app partners with various retailers, including supermarkets, restaurants, and online stores, and offers users the opportunity to earn cashback on their purchases, which can then be used to pay utility bills or donated to charity. With over 100,000 users and partnerships with major brands such as Tesco and Amazon, Zipzero has quickly gained popularity in the UK.
The decision to move its headquarters from London to Aberdeen was driven by several factors. One of the main reasons cited by Zipzero’s CEO, Alex Zivoder, is the lower cost of living and operating in Aberdeen compared to London. The move will allow the company to reduce its overheads significantly, enabling it to invest more in product development and customer acquisition.
Another factor that influenced Zipzero’s decision is the availability of talent in Aberdeen. The city is home to two major universities, the University of Aberdeen and Robert Gordon University, which produce a steady stream of highly skilled graduates in various fields, including computer science and engineering. By relocating to Aberdeen, Zipzero aims to tap into this talent pool and strengthen its team with local expertise.
Furthermore, Aberdeen’s supportive business environment played a crucial role in Zipzero’s decision. The city has been actively promoting itself as a tech hub, offering various incentives and support programs for startups and tech companies. The presence of organizations such as Opportunity North East (ONE) and CodeBase, a leading tech incubator, provides a nurturing ecosystem for companies like Zipzero to thrive.
The move to Aberdeen also aligns with Zipzero’s long-term vision. The company aims to expand its services beyond the UK and enter international markets. Aberdeen’s strategic location, with its excellent transport links and proximity to major European cities, makes it an ideal base for Zipzero to launch its global expansion plans.
While the relocation of Zipzero’s headquarters may come as a surprise to some, it reflects the changing dynamics of the UK’s tech industry. London’s high costs and intense competition have led many startups and tech companies to explore alternative locations. Aberdeen, with its lower costs, access to talent, and supportive business environment, is emerging as an attractive destination for tech companies looking to grow and thrive.
Zipzero’s move to Aberdeen is not only a significant milestone for the company but also a testament to the city’s growing reputation as a tech hub. As more companies recognize the potential of Aberdeen, we can expect to see further growth in the city’s tech sector, attracting investment, creating jobs, and driving innovation.
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