OneMagnify, a leading provider of digital marketing and analytics solutions, has recently announced its acquisition of Splash Analytics, a data analytics and business intelligence company. The acquisition was supported by Crestview Partners, a private equity firm that has been investing in the technology sector for over a decade.
The acquisition of Splash Analytics is a strategic move for OneMagnify, as it will enable the company to expand its capabilities in data analytics and business intelligence. Splash Analytics has a proven track record of delivering innovative solutions to its clients, and its expertise in data visualization, predictive analytics, and machine learning will complement OneMagnify’s existing offerings.
OneMagnify’s CEO, John Fennelly, stated that “the acquisition of Splash Analytics is a significant milestone for OneMagnify, as it will enable us to provide our clients with even more powerful insights and analytics capabilities. We are excited to welcome the Splash Analytics team to the OneMagnify family and look forward to working together to deliver exceptional value to our clients.”
Crestview Partners, which provided financial support for the acquisition, has a long history of investing in technology companies. The firm’s Managing Director, Brian Cassidy, stated that “we are thrilled to support OneMagnify in its acquisition of Splash Analytics. We believe that the combination of these two companies will create a powerful force in the digital marketing and analytics space, and we look forward to seeing the results of this partnership.”
The acquisition of Splash Analytics is part of OneMagnify’s broader strategy to expand its capabilities in data analytics and business intelligence. The company has been investing heavily in these areas over the past few years, and the acquisition of Splash Analytics is expected to accelerate this growth.
Overall, the acquisition of Splash Analytics by OneMagnify is a significant development in the digital marketing and analytics space. With the support of Crestview Partners, OneMagnify is well-positioned to continue its growth trajectory and deliver even more value to its clients.
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- Source: https://zephyrnet.com/crestview-backed-onemagnify-scoops-up-splash-analytics-pe-hub/
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