# Mazda’s August 2024 Production and Sales Performance Report: A Comprehensive Overview
Mazda Motor Corporation, one of Japan’s leading automakers, has released its production and sales performance report for August 2024. The report provides valuable insights into the company’s global and domestic operations, highlighting key trends in production, sales, and exports. As the automotive industry continues to navigate challenges such as supply chain disruptions, shifting consumer preferences, and the transition to electric vehicles (EVs), Mazda’s performance in August 2024 offers a glimpse into how the company is adapting to these changes.
## 1. **Global Production Overview**
In August 2024, Mazda’s global production saw a modest increase compared to the same period in 2023. The company produced a total of **130,000 vehicles**, representing a **4.5% year-on-year growth**. This growth can be attributed to several factors, including improved supply chain stability, increased demand for Mazda’s new models, and the company’s strategic focus on expanding its production capacity in key markets.
### a. **Domestic Production (Japan)**
Mazda’s domestic production in Japan reached **65,000 units** in August 2024, marking a **3.2% increase** compared to August 2023. The company’s Hiroshima and Hofu plants, which are responsible for producing a significant portion of Mazda’s global output, have benefited from improved semiconductor availability and streamlined manufacturing processes. Additionally, Mazda’s focus on producing high-demand models, such as the **Mazda CX-60** and the **Mazda3**, has contributed to the uptick in domestic production.
### b. **Overseas Production**
Mazda’s overseas production also experienced growth, with a total of **65,000 units** produced outside Japan, reflecting a **5.8% year-on-year increase**. The company’s production facilities in North America, China, and Thailand played a crucial role in meeting the growing demand for Mazda vehicles in these regions. Notably, Mazda’s joint venture plant in Mexico, which produces the popular **Mazda CX-30** and **Mazda2**, saw a significant boost in output due to strong demand in the North American market.
## 2. **Global Sales Performance**
Mazda’s global sales in August 2024 reached **115,000 units**, representing a **2.9% increase** compared to the same month in 2023. This growth was driven by strong demand for Mazda’s SUV lineup, particularly the **Mazda CX-5**, **CX-50**, and the newly launched **Mazda CX-90**, which has been well-received in both domestic and international markets.
### a. **Domestic Sales (Japan)**
In Japan, Mazda sold **15,000 units** in August 2024, a **1.5% year-on-year increase**. The company’s domestic sales were bolstered by the popularity of the **Mazda2** and the **Mazda CX-60**, both of which have resonated with Japanese consumers due to their fuel efficiency, advanced safety features, and stylish design. Additionally, Mazda’s focus on hybrid and plug-in hybrid (PHEV) variants has attracted environmentally conscious buyers in Japan, where government incentives for eco-friendly vehicles continue to drive demand.
### b. **Overseas Sales**
Mazda’s overseas sales reached **100,000 units** in August 2024, a **3.2% increase** compared to August 2023. The North American market, in particular, has been a key driver of this growth, with the **Mazda CX-90** and **Mazda CX-50** leading the charge. In the United States, Mazda’s sales rose by **4.1%**, thanks to strong consumer interest in SUVs and crossovers. Meanwhile, in Europe, Mazda’s sales remained stable, with the **Mazda3** and **Mazda MX-30** EV continuing to perform well in key markets such as Germany and the UK.
## 3. **Electric Vehicle (EV) and Hybrid Sales**
As the global automotive industry shifts towards electrification, Mazda has been gradually expanding its EV and hybrid offerings. In August 2024, the company reported that **15% of its global sales** were comprised of electrified vehicles, including hybrids, plug-in hybrids (PHEVs), and fully electric vehicles (EVs). This represents a significant increase from the **10%** share recorded in August 2023, reflecting Mazda’s commitment to reducing its carbon footprint and meeting stricter emissions regulations in key markets.
The **Mazda MX-30**, the company’s first fully electric vehicle, continues to gain traction in Europe and Japan, where government incentives and growing consumer interest in EVs have boosted sales. Additionally, the **Mazda CX-60 PHEV** has been a strong performer in both domestic and international markets, offering a balance of performance