Kickstarter has become a popular platform for creators to bring their projects to life, whether it be a new product, film, or comic book. However, one of the biggest challenges that creators face is finding the balance between creating something that is inspiring and marketable. This was the topic of discussion at a recent MasterMind Hotseat session with Caleb Palmquist, creator of the successful comic book series “Astra Etherium.”
During the session, Palmquist shared his insights on how he was able to strike the perfect balance between creating a project that was both inspiring and marketable. He emphasized the importance of having a clear vision for your project and understanding your target audience. “You need to know who you are creating for and what they are looking for in a project,” Palmquist explained.
Palmquist also stressed the importance of creating a compelling story that resonates with your audience. “People are drawn to stories that are relatable and emotionally engaging,” he said. “If you can create a story that connects with people on a deeper level, you will have a much better chance of success on Kickstarter.”
In addition to creating a compelling story, Palmquist highlighted the importance of having a strong marketing strategy in place. “You need to be able to effectively communicate the value of your project to potential backers,” he said. “This means having a well-designed campaign page, engaging social media presence, and clear messaging about what sets your project apart from others.”
Palmquist also discussed the importance of building a community around your project. “Having a loyal fan base can make all the difference when it comes to launching a successful Kickstarter campaign,” he said. “Engage with your audience, listen to their feedback, and make them feel like they are a part of the creative process.”
Overall, Palmquist’s insights on balancing inspiration and marketability on Kickstarter were invaluable to the creators in attendance. By following his advice and focusing on creating a project that is both inspiring and marketable, creators can increase their chances of success on Kickstarter and bring their creative visions to life.