Ather Energy is an Indian startup that is leading the charge in electrifying the two-wheeler industry. The company was founded in 2013 by Tarun Mehta and Swapnil Jain, two engineering graduates from the Indian Institute of Technology (IIT) Madras. Ather Energy has since become one of the most promising startups in India, with a mission to revolutionize the way people commute in urban areas.
The company’s flagship product is the Ather 450X, an electric scooter that has been designed and developed entirely in-house. The Ather 450X is powered by a 2.9 kWh lithium-ion battery that provides a range of up to 85 km on a single charge. The scooter can accelerate from 0 to 40 km/h in just 3.3 seconds, making it one of the fastest electric scooters in the market.
One of the key features of the Ather 450X is its connected technology. The scooter comes with a 7-inch touchscreen dashboard that displays real-time information such as battery level, range, and navigation. The dashboard also allows riders to customize their riding experience by choosing from different riding modes such as Eco, Ride, and Sport.
Ather Energy has also developed a network of charging stations called Ather Grid. These charging stations are strategically located in public places such as malls, cafes, and tech parks, making it easy for Ather owners to charge their scooters on the go. The company has already installed over 100 charging stations in cities such as Bangalore, Chennai, and Hyderabad.
In addition to the Ather 450X, the company has also launched a more affordable model called the Ather 450 Plus. The Ather 450 Plus has a slightly lower top speed and range compared to the 450X but still offers many of the same features such as connected technology and fast charging.
Ather Energy has received significant funding from investors such as Hero MotoCorp, Sachin Bansal, and Flipkart co-founder Binny Bansal. The company has also partnered with major players in the automotive industry such as Bajaj Auto and TVS Motor Company.
The Indian government has been pushing for the adoption of electric vehicles (EVs) as a way to reduce air pollution and dependence on fossil fuels. In 2019, the government announced a target of having 30% of all vehicles on the road to be electric by 2030. Ather Energy is well-positioned to take advantage of this growing demand for EVs in India.
In conclusion, Ather Energy is a promising Indian startup that is leading the charge in electrifying the two-wheeler industry. The company’s flagship product, the Ather 450X, offers a range of features such as connected technology and fast charging that make it an attractive option for urban commuters. With the Indian government pushing for the adoption of EVs, Ather Energy is well-positioned to become a major player in the Indian automotive industry.
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