An Overview of Jessica Gilmartin’s App Stack as Chief Marketing Officer of Calendly | SaaStr

Jessica Gilmartin is a highly accomplished marketing professional who currently serves as the Chief Marketing Officer (CMO) of Calendly, a leading scheduling software company. With her extensive experience and expertise in the field, Gilmartin has developed an impressive app stack that helps her streamline and optimize the marketing efforts of Calendly. In this article, we will provide an overview of Jessica Gilmartin’s app stack and how it contributes to the success of Calendly.

1. HubSpot:

HubSpot is a comprehensive marketing automation platform that Gilmartin utilizes to manage various aspects of Calendly’s marketing strategy. It allows her team to create and manage email campaigns, track website analytics, and generate leads. With HubSpot, Gilmartin can effectively nurture leads and convert them into customers.

2. Google Analytics:

As a CMO, Gilmartin understands the importance of data-driven decision-making. Google Analytics provides her with valuable insights into website traffic, user behavior, and conversion rates. By analyzing this data, she can identify areas for improvement and make informed marketing decisions.

3. Salesforce:

Salesforce is a powerful customer relationship management (CRM) tool that Gilmartin uses to manage Calendly’s sales pipeline and customer interactions. It enables her team to track leads, manage contacts, and monitor sales performance. By integrating Salesforce with other marketing tools, Gilmartin ensures seamless communication between the marketing and sales teams.

4. Intercom:

Intercom is a customer messaging platform that Gilmartin employs to engage with Calendly’s users in real-time. It allows her team to provide personalized support, answer queries, and gather feedback. By leveraging Intercom, Gilmartin ensures that Calendly’s users have a positive experience and receive timely assistance.

5. Drift:

Drift is a conversational marketing platform that Gilmartin utilizes to engage website visitors and capture leads. It enables her team to set up chatbots, schedule meetings, and qualify leads. By leveraging Drift, Gilmartin ensures that Calendly’s website visitors have a seamless experience and can easily connect with the company.

6. Canva:

Canva is a graphic design tool that Gilmartin uses to create visually appealing marketing materials. It provides her team with a wide range of templates, fonts, and images to design eye-catching social media posts, infographics, and presentations. With Canva, Gilmartin ensures that Calendly’s marketing collateral is visually appealing and aligned with the brand’s identity.

7. Slack:

Slack is a communication and collaboration platform that Gilmartin employs to streamline internal communication within Calendly’s marketing team. It allows her team members to share files, exchange ideas, and stay updated on project progress. By utilizing Slack, Gilmartin ensures efficient teamwork and effective coordination among her team members.

In conclusion, Jessica Gilmartin’s app stack as the CMO of Calendly encompasses a range of powerful tools that help her streamline and optimize the company’s marketing efforts. From marketing automation platforms like HubSpot to customer messaging platforms like Intercom, each tool plays a crucial role in enhancing Calendly’s marketing strategy. By leveraging these tools effectively, Gilmartin ensures that Calendly remains at the forefront of the scheduling software industry.

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