Jaguar Land Rover (JLR) has recently announced the appointment of two UK directors to oversee its ‘House of Brands’ operations. This move comes as part of the company’s efforts to streamline its operations and improve efficiency in the face of increasing competition in the automotive industry.
The two new directors, Fiona Pargeter and Richard Shore, will be responsible for overseeing the marketing and sales operations of both the Jaguar and Land Rover brands in the UK. This includes developing and implementing strategies to drive growth and increase market share for both brands.
Fiona Pargeter brings with her a wealth of experience in the automotive industry, having previously worked for Aston Martin and Rolls-Royce. She will be responsible for leading the marketing efforts for both Jaguar and Land Rover, with a focus on building brand awareness and driving sales.
Richard Shore, on the other hand, has a background in sales and retail operations, having previously worked for BMW and Audi. He will be tasked with developing and implementing sales strategies to increase market share for both brands in the UK.
The appointment of these two directors is part of JLR’s broader strategy to restructure its operations and focus on its core brands. The company has been facing challenges in recent years, including declining sales in key markets and increased competition from other luxury automakers.
By appointing experienced directors to oversee its UK operations, JLR is signaling its commitment to driving growth and increasing market share for both the Jaguar and Land Rover brands. The company is also looking to leverage its strong brand heritage and reputation for quality and innovation to attract new customers and retain existing ones.
Overall, the appointment of Fiona Pargeter and Richard Shore as UK directors for Jaguar Land Rover’s ‘House of Brands’ operations is a positive step towards revitalizing the company’s marketing and sales efforts. With their expertise and experience, they are well-positioned to drive growth and success for both brands in the competitive automotive market.
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- Source: Plato Data Intelligence.
- Source Link: https://zephyrnet.com/jlr-appoints-dedicated-uk-directors-for-its-house-of-brands/
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